Katie Couric and Bryant Gumbel team up for Super Bowl ad

Katie Couric and Bryant Gumbel Team Up for Super Bowl Ad
Katie Couric and Bryant Gumbel Team Up for Super Bowl Ad

Katie Couric and Bryant Gumbel poked fun at a notorious moment from their on-air past in a hilarious new Super Bowl commercial.

"You know me, I love to make fun of myself and other people as well. I thought, when are you going to have the chance to do a Super Bowl commercial?," Couric said of the silly spot.

The BMW commercial begins with a flashback to 1994 when Couric and Gumbel were stumped about a new technology: The Internet. In the now infamous clip, Couric was totally baffled during a segment called "Newfangled Idea," and Gumbel wondered if you "write to [the Internet] like mail."

"I wasn't prepared to translate that as I was doing that little tease," Gumbel says. "That little mark with the 'a' and then the ring around it." He's referring to the "@" sign that we all know today.

"Internet is uh, that massive computer network," Couric tried to explain. "The one that's becoming really big now."

Now, 21 years later, Couric and Bryant are "confused" again -- but this time, they are in on the joke. In the Super Bowl spot, the beloved hosts are trying to understand how an electric car works. "What is i3 anyway?," Gumbel asks with a glimmer in his eye.

As the ad concludes, Couric and Bryant prove that they still have chemistry. They spontaneously ad-lib about "twerking," and it's pure commercial (and comedy) gold.

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