Target's ad featuring a white Annie draws criticism

Target's Ad Featuring A White Annie Draws Criticism
Target's Ad Featuring A White Annie Draws Criticism


Target's Annie-inspired clothing ads are drawing criticism for focusing on a white model, rather than staying true to the latest film and featuring an African-American one. Particularly upset by the decision is a mother who started a petition on Change.org after her daughter asked some tough questions about the campaign. That woman told Yahoo, "She saw the ad and said to me, 'That's not what Annie looks like. How come the new black Annie isn't good enough? Does that mean I'm not good enough?'"

Her demand that Target pull the ads was quickly posted on the Internet. She also requested that the company issue an apology to Quvenzhané Wallis, who plays the titular role in the new film, and questioned why the actress wasn't hired to promote the clothing in the first place.



A Target spokesperson did respond to that inquiry, saying that the company had discussed the option with Wallis, but it just didn't work out. It was also pointed out that the full campaign features girls from a variety of backgrounds as a means of stressing the universality of the 'Annie' character. Meanwhile, the petition has gathered thousands of signatures.

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