Coca-Cola and 'American Idol' end partnership after 13 seasons
Looks like 'American Idol' has temporarily lost its fizz. Apparently the partnership has iced over. There's nothing refreshing about this news. Woah, sorry. Got a little carried away. We'll stop now.
Say goodbye to those giant Coke cups at the 'American Idol' judges' table. When the Fox show returns for its 14th season on Jan. 7, it will be without its longtime sponsor, Coca-Cola.
The soft drink company has ended its relationship with the show after 13 seasons. "Coca-Cola and Fox have mutually decided to end their 13-year 'American Idol' partnership," a Coca-Cola rep confirmed to The Hollywood Reporter. "We look forward to working together on new collaborations in the future.
A source close to the negotiations told the Hollywood Reporter that 'Idol' is already negotiating with other sponsors who could join before the season starts.
This isn't the only big change for the famed show. At the Z100 Jingle Ball on Dec. 12, host Ryan Seacrest confirmed that the show will be cutting back to one night a week. "We are going to do the performance show and the results in the same show."
What do you think the judges will be drinking (or dare we say ... eating?!) when we see them in January?
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