Wal-Mart's 'I can't breathe' ad causes controversy

Updated
Walmart Pulls Ad Following Eric Garner Decision
Walmart Pulls Ad Following Eric Garner Decision


Following the recent uproar over the Eric Garner case in New York, Wal-Mart was forced to edit a commercial deemed insensitive.

The 30 second ad ends with a black father and daughter sitting on a couch. He gives her a new phone and she wraps her arms around him in excitement and he says, "I can't breathe" -- Eric Garner's last words before he died. The company has since taken that part out.

It's unclear how long the ad was running on television, but it only became widely controversial Wednesday after a grand jury decided not to indict the NYPD officer who put Garner in a chokehold while arresting him.

The decision sparked a wave of protests across the country with many demonstrators chanting "I can't breath" and holding signs.

Several Twitter users complained about Wal-Mart's ad and it was pulled Thursday morning.

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