Biggest billboard in North America is also one of the most expensive

The world's largest digital billboard has just been installed in The Big Apple. Seems fitting, right?

"Look at this! It's about the size of a football field. It features nearly 24 million pixels with a higher resolution than most high-definition TVs," Nora O'Donnell said on CBS.

It's so big it actually wraps around the sides of the Marriott Marquis Hotel?

Use of this billboard to advertise won't come cheap: ABC reports, "Ad space costs about $2.5 million for four weeks." That makes it one of the most expensive billboards in the country, as well.

Back in 2012, Ad Age reported Dunkin' Donuts paid $3.6 million for one year of its Times Square billboard. Anheuser-Busch paid $3.4 million. Remember, that's for an entire year, as opposed to $2.5 million for just one month.

According to The New York Times, the 25,000 square foot billboard currently displays a digital art exhibition. Next Monday, though, Google will begin an advertisement on the screen, which will run into 2015.

This Time Square billboard still doesn't measure up to the world's largest in Saudi Arabia.

Located at the King Khaled International Airport, Guinness World Records reports that billboard is just over 820 feet long and almost 40 feet tall, making more than 32,000 square feet.

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