Why you see so many newborns swaddled in the same blanket

Why Every Newborn You See on Facebook Is Wrapped in the Same Baby Blanket

Fashion trends come and go, but one baby blankie has been in style for the past 60 years -- and you're probably familiar with it. In fact, you were probably wrapped in it.

Nearly every newborn born since the 1950s has been swaddled in the same white, blue and pink blanket. Before then, infants received a dull beige cloth made by a company called Medline.

Kuddle-Up baby blankets: Why every newborn is swaddled in same one
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Why you see so many newborns swaddled in the same blanket
Newborn boy (1 day old) in hospital bassinet, elevated view
New Born Baby in Hospital Bed
Newborn and blanket
Newborn fingers
sleeping cute newborn infant...
Napping newborn
newborn baby asleep swaddled...
A beautiful baby photographed just after birth
it's a boy!
Grandparents holding a newborn baby in the hospital
Newborn baby girl swaddled in hospital blanket with pink knit hat laying in hospital bassinet.
Mother in hospital bed holding newborn baby girl
Sleeping Newborn Baby Wrapped Up in Hospital Blanket

Medline's COO, Jim Abrams, told Quartz, "[The company's founder A.L. Mills] asked the women in the office what they would do differently to spice it up a little bit."

They came up with the classic Kuddle-Up blanket we all know. The company now sells 1.5 million every year.

Quartz's Lisa Selin Davis wrote, "The Kuddle-Up blanket was entwined with the institutionalization of childbirth. [...] Thousands of new parents, and even grandparents, were themselves swaddled in such a blanket when they were born; that same pattern spans generations."

So, why is THIS blanket the one that made its way into hospitals? Quartz explains that timing is the biggest factor. Davis writes: "In 1950, 88% of all births were in hospitals (the figure is now 99%). Just 10 years earlier, only 56% of births took place there."

Basically, the blankie was in the right place at the right time -- and it doesn't hurt that it won't break the bank.The average cost per blanket when purchased in bulk is $2.50.

Despite its cheap price and the mass production, every blanket is unique to the parent who receives it because of its very precious contents.

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