Sears apologizes for swastika ring listing

In Trouble Again: Sears Apologizes for Swastika Ring Listing
In Trouble Again: Sears Apologizes for Swastika Ring Listing

Sears is now apologizing for selling a men's ring emblazoned with a swastika on its website.

In response to customers' angry reactions on Twitter and Facebook, the company tweeted that a third-party vendor was selling the ring on Sears' website and Sears regretted the item was put up for sale.

Sears has quickly removed the ring from its marketplace website, which advertises itself as a collection of items being sold by thousands of third parties.

Some people were still understandably upset, though. WHDH spoke with one woman who was offended by the ring listing.

Ellen Bernhardt told WHDH: "I was horrified. Absolutely horrified to see a swastika. I can't even imagine in my wildest dreams. I don't know what anyone was thinking."

A blogger for a Jewish site on parenting captured screen shots of the page before it was taken down, pointing out the product description that promoted the ring as, "Not for Neo Nazi or any Nazi implication. These jewelry items are going to make you look beautiful at your next dinner date."

We should not that this isn't the first time Sears has had issues with products and content on its marketplace site.

For example, twice in 2012, Business Insider reported lingerie sold on the marketplace website was advertised with photos showing a models' nipples.

Marketplace websites like these have their advantages. In 2013, Businessweek wrote about Sears' push to get more customers online with these third-party vendors: "Shoppers can now order at least 75 million products on the department-store chain's Internet platform, most of which aren't car batteries, kitchen appliances, or the other Sears staples."

That's a lot of products to monitor. However, also in 2013, The Wall Street Journal reported Sears' push had been effective -- though the company was still struggling, sales online had jumped 20 percent.

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