Companies Go Pink for Breast Cancer Awareness Month
October 1 marks the beginning of Breast Cancer Awareness Month, a yearly campaign dedicated to raising awareness of the disease, encouraging its early detection, and raising money for scientific research into its causes and prevention. Over the coming weeks you'll be seeing a lot of those distinctive pink ribbons, used as a symbol of breast cancer awareness since 1993, but some companies are taking things a step further in their efforts to participate in the campaign. Take a look.
1. P.F. Chang's
Asian restaurant chain P.F. Chang's is painting the 11-foot horse statues that appear outside many store locations pink. They're also donating $1 from every sushi roll sold in October to breast cancer awareness programs. And if you're feeling photogenic, you can earn another dollar for the campaign by taking a selfie with one of those pink horses and tweeting it with the hashtag #paintpfchangspink.
Yesterday, Nike unveiled pink uniforms it designed for the Oregon Ducks, to be worn Thursday during the football team's game against Arizona. Last year, the Ducks wore pink helmets in recognition of Breast Cancer Awareness Month, but their latest conceit definitely takes things a step further. The collaboration supports the Kay Yow Cancer Fund, which will also make a will also make a $100,000 research grant. "The partnership between the Kay Yow Cancer Fund, Nike and the University of Oregon is very special. When good people come together for a great cause, something extraordinary happens," Kay Yow director Susan Donohoe said in a statement.
Nestlé took a different tack toward raising awareness with a "bra cam" that shows, via viral video, how frequently men ogle women's breasts in a given day. It's the company's latest lingerie-based PSA, after last year's bra that tweeted every time it was unclasped. This time, you'll have to do the tweeting yourself, using the hashtag #CheckYourSelfie.
4. Estée Lauder
Cosmetics company Estée Lauder's former VP Evelyn Lauder, who founded the Breast Cancer Research Foundation, created the pink ribbons now uniquely associated with breast cancer awareness. This year, the company will have a multitiered campaign utilizing both advertising and documentary videos in which breast cancer survivors share their stories of strength and perseverance. "It is these intimate stories that will communicate personal and very powerful truths discovered through shared experience and life with breast cancer," the company said in a statement. "Truths that we hope will motivate others to share their own stories of hope and determination, and support ELC BCA's mission to defeat breast cancer through education and medical research."
5. Rik Rak Salon
Small businesses are participating in Breast Cancer Awareness Month too, including this Miami salon that donated its space and services for a spa day for breast cancer patients. The event was organized by the Pink Petals Foundation, a nonprofit that provides free breast reconstruction for low-income patients. The women who came out were treated to free hair and makeup services before getting their pictures taken for a Pink Petals fundraiser. "Chemo puts you at the opposite of beautiful," Guisella DeSouza, who participated in the spa day, told the Miami herald. "It's nice to feel pretty."