George Zimmerman has largely stayed out of the spotlight since his 2013 acquittal of second-degree murder. And his relationship with the media has been openly tense.
But an in-depth story in GQ magazine highlights the Zimmerman family's life since the trial. George's brother, Robert, even had a few ideas to rebrand the family -- like using George's notoriety to start a security company or a "Candid Camera"-style television show.
But the GQ article resonated differently among media outlets -- some focusing on the would-be reality show, which Robert says was an idea inspired by "Keeping Up with the Kardashians" and "America's Most Wanted."
Robert is quoted as saying, "I learn a lot from watching 'Keeping Up with the Kardashians'" -- referring to the family having taken advantage of its publicity to further its brand.
While others highlighted the more negative sides -- such as the family's interactions with media producers, their pricey hotel tabs or even the fear George might "shoot a few" FBI agents.
MSNBC's article bypassed the reality show, and instead focused on the prevalence of guns within the family. Zimmerman reportedly sleeps with his gun every night.
It's been widely reported since the 2012 shooting of unarmed teen Trayvon Martin that Zimmerman has felt threatened from the public -- with controversial group The New Black Panther Party even holding a $10,000 bounty on him.
He's been portrayed as "America's Most Hated Man," and his family has had to go into hiding. According to the GQ story, they're currently renting a safe house and even came up with code words.
Zimmerman has had other encounters with the police since the shooting -- several times for alleged domestic violence involving his estranged wife and then-girlfriend.
And more recently -- he is now being questioned in an alleged road rage incident.
Zimmerman also says he is deeply in debt - owing nearly $2.5 million to his attorneys. Last year, he auctioned off an original painting for more than $100,000.
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