By AOL NEWS
Actress, Brown University graduate and newly-appointed UN Women Global Goodwill Ambassador, Emma Watson, spoke at the United Nations Sunday to help launch a new campaign called 'HeForShe.'
HeForShe, Watson said, aims to help abolish gender inequality by beginning to define each other by what we are rather than what we are not -- and hopes to rally the support of a billion male advocates over the next 12 months to do so.
'It's about freedom. I want men to take up this mantle so their daughters, sisters and mothers can be free from prejudice but also so their sons have permission to be vulnerable and human, too, and in doing so, be a more true and complete version of themselves.'
UN Secretary-General Ban Ki-Moon was the first man to bid his support.
During her speech, the 24-year-old Briton also extended the challenge of redefining feminism, reminding men that 'gender equality is [their] issue too,' especially when it comes to the pressure to succeed in a 'male' way.
'How can we affect change in the world when only half of it is invited or feel welcome to participate in the conversation?' she added, referring specifically to Hillary Clinton's famous 1997 speech on women's rights in Beijing, during which less than 30 percent of the audience was male.
She ended by saying: 'You might think, 'Who is this Harry Potter girl? What is she doing at the U. N.?' And it's a really good question -- I've been asking myself the same thing. All I know is that I care about this problem and I want to make it better. And having seen what I've seen and given the chance, I feel my responsibility to say something. Statesman Edmund Burke said all that is needed for the forces of evil to triumph is for good men and women to do nothing.'
Watch the full speech or read the full transcript below:
"Today, we are launching a campaign called HeForShe. I am reaching out to you before we need your help. We want to end gender inequality and to do this, we need everyone involved. This is the first campaign of its kind at the UN. We want to try to galvanise as many men and boys as possible to be advocates for change and we don't just want to talk about it. We want to try and make sure that it's tangible."
"I was appointed as Goodwill Ambassador for U.N. Women six months ago and the more I've spoken about feminism, the more I have realised that fighting for women's rights has too often become synonymous with man-hating. If there is one thing I know for certain, it is that this has to stop."
"For the record, feminism, by definition, is the belief that men and women should have equal rights and opportunities. It is the theory of the political, economic and social equality of the sexes. I started questioning gender-based assumptions a long time ago."
"When I was 8, I was confused about being called 'bossy' because I wanted to direct the plays that we would put on for our parents. But the boys were not. When at 14, I started to be sexualised by certain elements of the media, when at 15, my girlfriends started dropping out of their beloved sports teams, because they didn't want to appear 'muscle-y,' when at 18, my male friends were unable to express their feelings, I decided that I was a feminist. And this seems uncomplicated to me. But my recent research has shown me that feminism has become an unpopular word."
"Women are choosing not to identify as feminists. Apparently, I am among the ranks of women whose expressions are seen as too strong, 'too aggressive,' isolating and anti-men, unattractive, even. Why has the word become such an uncomfortable one?"
"I am from Britain and I think it is right that I am paid the same as my male counterparts. I think it is right that I should be able to make decisions about my own body, I think [applause break] ... I think it is right that women be involved on my behalf in the policies and the decisions that affect my life. I think it is right that socially, I am afforded the same respect as men."
"But sadly, I can say that there is no one country in the world where all women can expect to receive these rights. No country in the world can yet say that they have achieved gender equality. These rights, I consider to be human rights but I am one of the lucky ones, my life is a sheer privilege because my parents didn't love me less because I was born a daughter. My school did not limit me because I was a girl. My mentors didn't assume that I would go less far because I might give birth to a child one day. These influencers are the gender equality ambassadors that made me who I am today."
"They may not know it, but they are the inadvertent feminists who are changing the world today. We need more of those and if you still hate the word, it is not the word that is important. It's the idea and the ambition behind it. Because not all women have received the same rights that I have. In fact, statistically, very few have been."
"In 1997, Hillary Clinton made a famous speech in Beijing about women's rights. Sadly, many of the things that she wanted to change are still true today. But what stood out for me the most was that less than 30 per cent of the audience were male. How can we affect change in the world when only half of it is invited or feel welcome to participate in the conversation?"
"Men, I would like to take this opportunity to extend your formal invitation." [Applause break] "Gender equality is your issue too. Because to date, I've seen my father's role as a parent being valued less by society despite my needing his presence, as a child, as much as my mother's. I've seen young men suffering from mental illness, unable to ask for help, for fear it would make them less of a man. In fact, in the U.K., suicide is the biggest killer of men, between 20 to 49, eclipsing road accidents, cancer and coronary heart disease. I've seen men made fragile and insecure by a distorted sense of what constitutes male success. Men don't have the benefits of equality, either."
"We don't want to talk about men being imprisoned by gender stereotypes but I can see that they are. When they are free, things will change for women as a natural consequence. If men don't have to be aggressive, women won't be compelled to be submissive. If men don't need to control, women won't have to be controlled."
"It is time that we all see gender as a spectrum instead of two sets of opposing ideals. We should stop defining each other by what we are not and start defining ourselves by who we are. We can all be freer and this is what HeForShe is about. It's about freedom. I want men to take up this mantle so their daughters, sisters and mothers can be free from prejudice but also so their sons have permission to be vulnerable and human, too and in doing so, be a more true and complete version of themselves."
"You might think, 'Who is this Harry Potter girl? What is she doing at the U. N.?' And it's a really good question - I've been asking myself the same thing. All I know is that I care about this problem and I want to make it better. And having seen what I've seen and given the chance, I feel my responsibility to say something. Statesman Edmund Burke said all that is needed for the forces of evil to triumph is for good men and women to do nothing."
"In my nervousness for this speech and my moments of doubt, I've told myself firmly, 'If not me, who? If not now, when?' If you have similar doubts when opportunities are presented to you, I hope that those words will be helpful because the reality is, if we do nothing, it will take 75 years or for me, to be nearly 100, before women can expect to be paid the same as men for the same work - 15.5 million girls will be married in the next 16 years as children and at current rates, it won't be until 2086 before all rural African girls can have a secondary education."
"If you believe in equality, you might be one of those inadvertent feminists that I spoke of earlier and for this, I applaud you. We are struggling for a uniting word but the good news is that we have a uniting movement. It is called HeForShe. I am inviting you to step forward to be seen and to ask yourself, 'If not me, who? If not now, when?' Thank you very, very much."
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