Airline's cute, unusual safety tactic

Airlines Unusual, Cute Safety Tactic

We all enjoy a little in-flight entertainment, but British Airways is putting a furry new spin on the perk...puppies and kittens.

British Airways Puppies and kittens
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Airline's cute, unusual safety tactic
English bulldog puppy
Spaniel puppies in a basket.
Puppies running after ball, woman in background
A view from above of a rottweiler puppy 
Brother and Sister Staffy puppies play fighting. Image shot 09/2008.
Pretty beagle puppy lying in
Newborn Puppies... 3-4 weeks old
Close up of kittens sitting in hat in Germany
Four small Scottish kittens sitting inside socks hanging from washing line.
Sleepy kittens
Kittens in a field
Kittens eating food.
TODAY -- Pictured: Kittens appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)

It's called "Paws and Relax TV" and believe it or not, it's a safety tactic. On top of being outrageously adorable, the program is supposed to calm down passengers.

And if you have a difficult time flying, this could actually calm your nerves!

Researchers in Japan conducted a study that suggests looking at images of cute animals relieves stress and lowers the heart rate possibly because of the positive feelings that they cause.

And the benefits could extend to the ground...

The same study suggests we should keep these lovable guys around the office because they improve production and help with concentration. So bring on the cuteness!

The channel is set to air in the air in September.

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