Originally designed to protect your face from the sun, the bizarre new 'facekini' trend has exploded over beaches in Qingdao, China.
In some cultures, a tanned face and body implies health and leisure. But in China, a tan implies being of a lower socioeconomic status.
The explosion of the facekini has both baffled and intrigued social media users, as pictures of facekini users pop up all over online.
The facekini reportedly costs between $2.40 and $4.00 USD.
More on AOL:
Supermoon puts on stunning show Sunday night
'Visibly shaken' Tony Stewart pulls out of race
McIlroy wins thrilling PGA Championship
The feat no one else had ever accomplished
Ebola's 'patient zero' may be identified
90-year-old musicians still going strong
Woman punched by LA officer breaks silence
Freak weather event shatters Brooklyn's calm