At participating South Florida restaurants, McDonald's guests will receive timers when paying for their order in the drive-thru. This guarantee promises that customers will receive their meal within 60 seconds of paying for it, or receive a complimentary lunch item on a future visit. The customers have to return the timers to the McDonald's crew when they receive their food.
According to the Miami Herald, the limited time promotion will run Monday – Friday from noon to 1 p.m. through Aug. 29, in the drive-thru only.
According to a 2013 study by QSR magazine, the industry-wide average is 181 seconds, or a little more than three minutes, which includes time waiting to order until you receive the food.
We all remember when Dominos Pizza used to offer their 30-minute delivery or less pledge, which resulted in accidents, stressed out drivers and general customer dissatisfaction. Dominos eventually decided to drop that guarantee.
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