McDonald's testing one-minute drive-thru service
The Miami Herald reports that McDonald's is testing a new service at select locations to try and help remedy an apparent problem at the drive thru.
At participating South Florida restaurants, McDonald's guests will receive timers when paying for their order in the drive-thru. This guarantee promises that customers will receive their meal within 60 seconds of paying for it, or receive a complimentary lunch item on a future visit. The customers have to return the timers to the McDonald's crew when they receive their food.
According to the Miami Herald, the limited time promotion will run Monday – Friday from noon to 1 p.m. through Aug. 29, in the drive-thru only.
According to a 2013 study by QSR magazine, the industry-wide average is 181 seconds, or a little more than three minutes, which includes time waiting to order until you receive the food.
We all remember when Dominos Pizza used to offer their 30-minute delivery or less pledge, which resulted in accidents, stressed out drivers and general customer dissatisfaction. Dominos eventually decided to drop that guarantee.
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