Change the way you look at logos

By now you've read the whole "there's an arrow in the FedEx logo!" story a million times -- but did you ever noticed the little chocolate kiss in the Hershey's Kisses logo?

How about the fact that the 'C' in Continental Tire actually doubles as (you guessed it) a 3D tire? Sports fans likely knew about the hidden 'F' in the Atlanta Falcons logo, but did you notice the line that highlights the 'win' in the Minnesota Twins' logo?

Some brands get super clever, like the image that symbolizes analog turning into digital in the Sony Vaio logo. Others 'hide' things that, once revealed, seem too obvious to overlook. (You can't unsee the giraffe, rhino and Cologne cathedral in the Cologn Zoo logo now, or the faces in the Hope for African Children Initiative now, can you?)

Which of these took you by surprise? Are there any logo secrets out there that you've uncovered? Share your thoughts in the comments.

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