Love is taking over the streets of New Orleans.
Hundreds of mystery signs with the word "love" have appeared all over the city. They first started popping up in April, and though they occupied the same spaces as most street advertisements, they weren't there to sell anything.
One of the two street artists behind the project, who goes by John H., told The Times-Picayune his message is simple: he just wants to spread the love.
He wrote, "As much as people voice profanity, racism, homophobia, or other negative emotions in this city, what is wrong with reminding people of the word LOVE."
He also pointed out that he placed the signs in high-visibility areas, and in places where a lot of violent crimes took place last year. In fact, they two-man team is using New Orleans Police Department crime maps to guide them.
But not everyone is as in-love with the mystery duo's love. Several anti-graffiti advocates splashed some signs with gray paint.
The men told CBS News that that's not going to stop them.
"I believe the power of language and words can transform. And the more you think it, the more you speak it, the more real it becomes."
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