Did this 'first moon' party commercial go too far?

Hello Flo's new commercial may have taken a precious teen-girl moment too far.

Just about every girl remembers when she got her first period. Mom might've had a pack of tampons on hand but they definitely didn't do this:

HelloFlo's new ad for period starter kits shows what happens when one young girl lies about getting her first period. Her mother throws her a "first moon" party, sending her daughter into a real-life nightmare.

This commercial definitely put a lighter spin on the event many women come to dread. But was it too light?

A writer for NPR said, although humorous, "there was just something off about it."

She points to the rivalry between mother and daughter over such a personal subject and says although HelloFlo tried to break from the usual more-awkward tampon commercials, it still misses the mark by associating menstruation with humiliation.

KFOR calls it "warped" and "disturbing" but admitted it was a successful way to get the brand noticed.

A very successful way at that. Just a week after it was uploaded to YouTube it garnered more than 20 million views. Whether that's because it was truly entertaining or disturbing, we have no idea.