Japanese clothing company comes up with the most insulting size label

Most of the time if a retailer wants people to buy its clothes, it'll aim to make them feel good when they wear them. But that's not always the case.

In Japan, you might find clothes in sizes labeled "small," "medium," or "large"...and then... you might see a label for size "fat." Yes. Fat.

The company, Fatyo, says on its website that its concept, titled "Fat Stance," is "Realistic, high quality, character. That's our simple aesthetic. That's FAT." Even some of shirts include prints like "What's Fat to You?"

We get it. Maybe they're trying to put a positive, edgy spin on the normally insulting word...but that's surprisingly not the worst label.

The company sizes things "titch," "skinny," "fat" and then.. "Jumbo"

It's not uncommon for Japanese stores to use unconventional sizing labels.

A writer for Rocket News says "LA" is an abbreviation for "large athletic" on some clothes and is supposed to fit people with wider shoulders and a smaller waist.