A once-popular teen retailer is in for some big changes amid dwindling profits. Abercrombie and Fitch is finally covering up.
"No more of the nightclub vibe and the loud heavy pumping music. Mannequins with clothes on them instead of those abs that have offended so many people out there."
In an interview with Bloomberg, CEO Mike Jeffries said because of a 77 percent drop in profits, the company will introduce a number of radical changes to win back teens. He said, "Abercrombie and Fitch is targeted to its customer, its customer is changing, and we're ready to change with her and him."
Those changes will include quieter music, brighter lights, less cologne and fewer pictures of abs. In other words, the store will be less offensive to multiple senses.
For years, Jeffries has been criticized for reported exclusivity in hiring only good-looking white people. The trend even sparked a series of MADtv sketches.
In 2013, Jeffries told Business Insider, "We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely."
Changes are set to take place over the next few months.