Can Hershey's Steal Nutella's Spread?

Before you go, we thought you'd like these...
Before you go close icon

I wonder if Ferraro's ears are ringing? The Italian maker of the famous Nutella brand Hazelnut spread has grown at an incredible pace to become a staple in many a U.S. home only to recently learn that The Hershey Company , the iconic American chocolatier, announced its intention to introduce a line of new chocolate spreads, including a hazelnut variety.

Well, success certainly breeds competition. And competition there will be. Hershey is no slouch in that department. Owning some 43% of the U.S. chocolate market, Hershey has the brand power to make a serious dent in Ferraro's good fortune. Could this be the case? Click into the video below to learn more.

 


The article Can Hershey's Steal Nutella's Spread? originally appeared on Fool.com.

Fool contributor Mark Reeth has no position in any stocks mentioned. Michael Finarelli has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners