Facebook Finally Dives Into Video Ads
The inevitable has finally happened: Facebook will be rolling out video advertisements in users' News Feeds.
Facebook calls it a way for advertisers to "tell their stories." The videos will play automatically, but the ads will not have sound unless the user clicks on the video. The company has been testing this new ad format since September.
Motley Fool analyst David Meier believes Facebook's success lies in maintaining the balance between what users want and what advertisers need. He thinks Facebook's trove of data will help the company test and learn video ads, and enable the company to come up with the least disruptive way to feature video ads in News Feeds. Ultimately, David likes Facebook as a long-term stock pick.
Get great growth for your portfolio
Motley Fool co-founder David Gardner, founder of the No. 1 growth stock newsletter in the world, has developed a unique strategy for uncovering truly wealth-changing stock picks. And he wants to share it, along with a few of his favorite growth stock superstars, WITH YOU! It's a special 100% FREE report called "6 Picks for Ultimate Growth." So stop settling for index-hugging gains... and click HERE for instant access to a whole new game plan of stock picks to help power your portfolio.
The article Facebook Finally Dives Into Video Ads originally appeared on Fool.com.David Meier owns shares of Facebook. Erin Kennedy has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.