Hyundai Adopts Amazon Model for Auto Dealer Reviews

Hyundai Motor America is taking a bold step toward improving customer service. The company says it's the first in the auto industry to feature public reviews of its dealers. The service is handled by SureCritic, which verifies that each reviewer is actually a customer.

Though Amazon.com has been posting positive, negative, and neutral reviews for years, the Hyundai press release notes this is a "new frontier" for the auto industry. Like the Amazon Verified Purchase, the SureCritic verification lends an air of authenticity to the process, and lessens the chance of shill or fake reviews. Our Motor Money team of John Rosevear and Rex Moore discuss what it means in this video.

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The article Hyundai Adopts Amazon Model for Auto Dealer Reviews originally appeared on Fool.com.

Fool contributor John Rosevear has no position in any stocks mentioned. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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