Google's Search Just Got Darker
Google may be giving competitors an opening by concealing referrals in search data, Fool contributor Tim Beyers says in the following video.
According to a new report from Parse.ly published by GigaOm, Google is concealing the origins of 87% or more of the search traffic data it sends to publishers. The strategy gets in the way of search engine optimization, or SEO, whereby marketers target a keyword to rank highly in Google and boost readership.Google, for its part, just wants to focus on finding and presenting the very best content, in context.
Are there advertising implications? Not really, Tim says, but he also wonders if the darkness in Google's data offers an opportunity for competitors such as Yahoo! to shed light and perhaps regain some long-absent credibility with marketers who've felt married to Google.
Do you agree? How are you handling changes in Google's traffic reporting? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.
These companies will do what Google won't
For all the good Google has one for investors over the years, it's never paid a dividend, and there's no indication we'll see that change anytime soon. Too bad. While they don't garner the notoriety of high-flying growth stocks, dividend payers are also less likely to crash and burn. And over the long term, the compounding effect of the quarterly payouts, as well as their growth, adds up faster than most investors imagine. With this in mind, our analysts sat down to identify the absolute best of the best when it comes to rock-solid dividend stocks, drawing up a list of nine that fit the bill. Who are these winners in the making? We reveal their identities and our best dividend investing strategies in a special free report that's yours for the asking -- just click here now to claim your free copy.
The article Google's Search Just Got Darker originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Google and Yahoo!. The Motley Fool owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.