Blue Calypso Launches Blue Calypso Labs

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Blue Calypso Launches Blue Calypso Labs

  • Innovation services unit to develop business solutions software that leverages sharing technologies and grows licensing revenue
  • Initially partnering with IntegraColor to offer services to its 500+ business customers nationwide

DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc., (OTCBB: BCYP), developer of digital innovation products and services has launched Blue Calypso Labs (BC Labs) to offer software development and consulting services to clients.

BC Labs' mission is to help clients develop unique software solutions that solve strategic business problems which leverage Blue Calypso's portfolio of patented mobile social sharing technologies. To help market the services, Blue Calypso has partnered with IntegraColor, one of the largest retail-focused printing companies in North America.


Larry King, CEO of IntegraColor, stated, "For over 55 years, we have excelled at delivering customized printing and then web-based solutions for companies worldwide. Now many of our customers are looking to us to help them improve revenue and customer loyalty through digital innovation and multi-channel solutions. Our relationship with Blue Calypso will expand and strengthen our capabilities."

Andrew Levi, founder and CTO, stated, "BC Labs is a logical business extension of Blue Calypso, which was founded on innovation and differentiation through software engineering. We are excited to partner with the IntegraColor team to jointly bring technology solutions to some of the largest and best known brands in the world. IntegraColor is a world-class provider of digital printing and design - we are looking forward to doing great things together."

About IntegraColor

IntegraColor provides specialized print and web-based solutions. Its diversified technologies and products, and Internet-based managing, profiling, print and purchasing solutions, are focused on meeting the needs of commercial clients, such as Coca Cola, Church's Chicken, Chevron, and Lowes. For more information, please visit www.integracolor.com

About Blue Calypso, Inc.

Blue Calypso, Inc. (OTCBB: BCYP) develops digital innovation products and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics - all at lower costs than traditional marketing. Already, Blue Calypso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services through Blue Calypso Labs and solutions including POPSHARE™, SOCIALECHO™, EMGAGE™ and DashTAGG™. For more about the company please visit www.bluecalypso.com

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.



LHA
Investor Relations
Cathy Mattison and Kirsten Chapman, 415-433-3777
blue@lhai.com

KEYWORDS:   United States  North America  Texas

INDUSTRY KEYWORDS:

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