Not Sure If You've Noticed, but We're Really into Fries Lately; BURGER KING® is Now FRIES KINGSM

Not Sure If You've Noticed, but We're Really into Fries Lately; BURGER KING® is Now FRIES KINGSM

MIAMI--(BUSINESS WIRE)-- Burger King Worldwide, Inc. (NYS: BKW) announced that it will be changing its name to FRIES KINGSM for a limited time only in celebration of the new great tasting crinkle-cut SATISFRIES™, French fries that have 40% less fat1 and 30% fewer calories2 than the leading French fries. To show the brand's commitment to being the preferred QSR restaurant for French fries, select BURGER KING® restaurants will be operating as FRIES KINGSM restaurants in Los Angeles, Chicago and Miami.

Known for the iconic WHOPPER® sandwich, the restaurants will continue to serve BURGER KING® menu items. Additionally, the BURGER KING® website and social channels have all incorporated the FRIES KINGSM logo to support the experiential activation. Exclusive FRIES KINGSM content will be available on www.facebook.com/BurgerKing.


Burger King has also partnered with iconic co-designers Dana Veraldi and Kevin Tekinel of DeerDana to create a limited edition FRIES KINGSM t-shirt sold exclusively at American Two Shot in New York with proceeds benefiting the BURGER KING McLAMORESM Foundation. The limited edition t-shirt features the FRIES KINGSM logo and adage, "happier than a bird with a French fry."

Follow the FRIES KINGSM conversation at #FriesKing, @BurgerKing, #Satisfried and #WTFF.

140% less fat than McDonald's® French Fries - 11.2 g vs. 6.3 g per 70 g serving.

230% fewer calories than McDonald's® French Fries - 226.8 calories vs. 150.5 calories per 70 g serving.

About Burger King Worldwide

Founded in 1954, BURGER KING® (NYS: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 89 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.



ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com

KEYWORDS:   United States  North America  Florida

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The article Not Sure If You've Noticed, but We're Really into Fries Lately; BURGER KING® is Now FRIES KINGSM originally appeared on Fool.com.

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