These Automakers Could Be Harming Their Brands
BMW is known for its long history of rear-wheel-drive sports sedans. But according to Autoweek, the German automaker is planning to launch an inexpensive front-wheel-drive car. The news follows the release of Mercedes-Benz's new affordable front-wheel drive sedan, the CLA.
In this segment of "Motor Money", analysts Rex Moore and John Rosevear debate whether the German giants are going too far "downmarket" and harming their brands. (You can see the complete "Motor Money" show here.)
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The article These Automakers Could Be Harming Their Brands originally appeared on Fool.com.Fool contributor John Rosevear owns shares of Apple and General Motors. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Apple, BMW, General Motors, and Tesla Motors. The Motley Fool owns shares of Apple and Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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