Pitney Bowes Names Bill Borrelle Senior Vice President, Brand Strategy and Integrated Marketing Comm

Pitney Bowes Names Bill Borrelle Senior Vice President, Brand Strategy and Integrated Marketing Communications

STAMFORD, Conn.--(BUSINESS WIRE)-- Pitney Bowes Inc. (NYS: PBI) today announced that Bill Borrelle is joining the company as Senior Vice President, Brand Strategy and Integrated Marketing Communications, reporting to Abby F. Kohnstamm, Executive Vice President and Chief Marketing Officer, effective September 30, 2013. Borrelle will be responsible for the company's brand and digital media strategy, marketing communications, advertising and events.

Bill Borrelle, Senior Vice President, Brand Strategy and Integrated Marketing Communications, Pitney ...

Bill Borrelle, Senior Vice President, Brand Strategy and Integrated Marketing Communications, Pitney Bowes (Photo: Business Wire)

Before joining Pitney Bowes, Borrelle was Chief Executive Officer of the flagship New York operation of mcgarrybowen, a full-service brand advertising and digital agency. Borrelle oversaw brand strategy and integrated communications development for clients such as Verizon, J.P. Morgan Chase & Co., Marriott International, Chevron, Northrop Grumman, United Airlines, and P&G. In 2011, mcgarrybowen was named Agency of the Year by Advertising Age and Adweek.Borrelle joined the agency in 2006.


Prior to mcgarrybowen, Borrelle was Senior Vice President at Digitas, where he led digital marketing efforts for Ameriprise Financial. From 1994 to 2001, Bill was a Senior Account Leader at Wunderman, leading direct marketing and loyalty program development for clients such as American Express and Citibank. Bill began his career at Citibank where he was Assistant Vice President of the American Airlines Affinity Credit Card Program.

"Bill has a strong track record of global brand building and integrated marketing communications development across mass and targeted channels, with both consumers and businesses," said Abby Kohnstamm, Executive Vice President and Chief Marketing Officer, Pitney Bowes. "As Pitney Bowes continues to unlock value for our clients, shareholders and employees, Bill brings tremendous experience in creating innovative marketing programs that drive results."

Borrelle holds an MBA from The Wharton School of the University of Pennsylvania and a B.S. from Villanova University.

About Pitney Bowes

Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company's solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.



Pitney Bowes Inc.
Bill Hughes, 203-351-6785
Chief Communications Officer
william.hughes@pb.com

KEYWORDS:   United States  North America  Connecticut

INDUSTRY KEYWORDS:

The article Pitney Bowes Names Bill Borrelle Senior Vice President, Brand Strategy and Integrated Marketing Communications originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.