PayPal Beacon To Reinvent the In-store Shopping Experience

Before you go, we thought you'd like these...
Before you go close icon

PayPal Beacon To Reinvent the In-store Shopping Experience

Bluetooth Low Energy Device Will Allow Consumers to Automatically Check in at Local Stores; Developers and Retailers Can Create More Personal and Unique Shopping Experiences

SAN JOSE, Calif.--(BUSINESS WIRE)-- PayPal today announces PayPal Beacon, a new technology for merchants that will enable consumers to pay at many of their favorite stores completely hands-free. It will reinvent today's in-store shopping experience by making it simpler, faster and richer for consumers, while providing retailers with more ways to differentiate themselves from their competitors.

PayPal Beacon will make in-store payments easier and faster than swiping a credit card. (Photo: Busi ...

PayPal Beacon will make in-store payments easier and faster than swiping a credit card. (Photo: Business Wire)


"PayPal Beacon opens the door to a fundamentally different way to use technology to make shopping more valuable and more personal for consumers and retailers," said David Marcus, president, PayPal. "We challenged ourselves to find a better experience than swiping a credit card. We figured the only better way to pay would be to do nothing. Just walk in a store, and, like magic, when you're ready to pay, money is transferred securely. No wallet. No card. Nothing to do. Not even touching your phone."

Faster than swiping a credit card or tapping a mobile phone at the point of sale, PayPal Beacon will make the payment experience get out of the way. It will leverage Bluetooth Low Energy; a breakthrough technology that enables connected devices to communicate with each other seamlessly, while keeping the energy consumption at a very low level. By using BLE, transactions can take place without having to open up an app, without GPS being turned on, and even without a phone signal.

Consumers will have full control of stores they will want to check in to, those they will want to get prompted to confirm payment for, and stores they will want to enable a complete hands-free experience for. We value our customers' privacy, so PayPal Beacon won't constantly track a user's location. If a consumer enters a store and declines to check in, or just ignores the prompt entirely, no information is transmitted to PayPal or the merchant.

For retailers, PayPal Beacon means they don't have to incentivize consumers to download another app. They can provide more unique, branded shopping experiences to millions of consumers through the PayPal app. Any store running point of sale systems compatible with PayPal, including Booker, Erply, Leaf, Leapset, Micros, NCR, PayPal Here, Revel, ShopKeep, TouchBistro and Vend, and many more soon, will simply plug a PayPal Beacon device in a power outlet in their store. Once the Beacon is plugged in, they will be ready to offer the best, most personal shopping experience ever.

We will be opening up our mobile in-store API soon for 100 developers to imagine ways to make the shopping experience better, from being able to self-checkout on your mobile phone to automatically placing a customer's usual order as soon as they walk through the door. Select developers can get a chance to experiment with PayPal's API and a developer version of the PayPal Beacon device by submitting their ideas today at www.paypal.com/beacon.

Availability

Developers can get a chance to get access to PayPal's mobile in-store API to create Beacon-enabled shopping experiences for select retailers this year. PayPal Beacon devices will be generally available for merchants to purchase early next year. At that time, consumers will be able to download or update a new version of the PayPal app to take advantage of Beacon-enabled shopping experiences.

About PayPal

PayPal is the faster, safer way to pay and get paid online. The service allows people to send payments without sharing financial information, with the flexibility to pay using their account balances, bank accounts (where available), credit and debit cards in various markets. PayPal is an eBay (NAS: EBAY) company and enables global e-commerce with over 132 million active accounts in 193 markets and 25 currencies around the world. PayPal is headquartered in San Jose, California and its international headquarters is located in Singapore. More information about the company can be found at https://www.paypal.com.



MSLGroup
Brian Sinderson, 415-817-2551
brian.sinderson@mslgroup.com
or
PayPal
Kathy Chui, 408-967-0807
katchui@paypal.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

The article PayPal Beacon To Reinvent the In-store Shopping Experience originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners