LightInTheBox Expands into Southeast Asia Market

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LightInTheBox Expands into Southeast Asia Market

BEIJING--(BUSINESS WIRE)-- LightInTheBox Holding Co., Ltd. (NYS: LITB) ("LightInTheBox" or the "Company"), a global online retail company that delivers products directly to consumers around the world, today launched three new languages to its e-commerce websites -- Bahasa Malaysia, Bahasa Indonesia, and Thai, facilitating the Company's entry into the Southeast Asia market.

Customers in Malaysia, Indonesia and Thailand can continue to expect all the same standard payment and shipping methods and customer service that LightInTheBox ensures its customers, only now the Company's websites are made even more accessible in their own languages. These markets are particularly valuable as the number of Internet users across Asia Pacific ("APAC") countries continue to grow at a much greater pace than other markets.


Alan Guo, Chairman and CEO of LightInTheBox, commented, "We view the APAC region as a compelling market opportunity for LightInTheBox in the present and well into the future. The population covered by our three new languages is greater than 100 million people, representing a strong base of potential customers. As this market rapidly grows in both number of internet users and online consumers, it is only natural to offer these potential customers a more attractive and localized e-commerce experience. With this expansion, we now offer an online shopping experience in 27 languages, representing an increase of ten new languages since the beginning of the year."

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through its www.lightinthebox.com, www.miniinthebox.com and other websites, which are available in 27 major languages and cover more than 80% of global Internet users. In 2012, the Company ranked number one in terms of revenue generated from customers outside of China among all China-based retail websites that source products from third-party manufacturers. For more information, please visit www.lightinthebox.com.



Investor Relations Contact
ICR, Inc.
Bill Zima, +1 (646) 405-4933
ir@lightinthebox.com

KEYWORDS:   Malaysia  Asia Pacific  China  Indonesia  Thailand

INDUSTRY KEYWORDS:

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