Green Mountain Coffee Debuts Pumpkin Spice Latte for Keurig Vue Brewers

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Green Mountain CoffeeDebuts Pumpkin Spice Latte for Keurig Vue Brewers

Celebrate the Return of Pumpkin Spice with Green Mountain Coffee's First Single Serve Latte

WATERBURY, Vt.--(BUSINESS WIRE)-- It's the beginning of Pumpkin Spice season and Green Mountain Coffee®, a brand of Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , is giving fans a new way to satisfy their cravings for this fall flavor with the introduction of Pumpkin Spice Latte, exclusively for the Keurig® Vue® brewing system. At the touch of a button, pumpkin enthusiasts pining for this seasonal flavor can brew rich, creamy, Pumpkin Spice in the convenience of their own homes. The new Pumpkin Spice Latte launches alongside the return of the brand's popular Pumpkin Spice limited edition seasonal flavored coffee in bags, K-Cup®, and Vue® packs online and in stores nationwide.

A mild and flavorful coffee enhanced by the warm pumpkin spice flavors of autumn, blended with the n ...

A mild and flavorful coffee enhanced by the warm pumpkin spice flavors of autumn, blended with the natural sweetness of milk for an indulgent, frothy beverage. (Photo: Business Wire)


New Green Mountain Coffee® Pumpkin Spice Latte offers warm spice notes of pumpkin, cinnamon, and nutmeg combined with the natural sweetness of milk for a taste that conjures up a slice of whipped cream-topped pumpkin pie. Exclusively available for the Keurig® Vue® brewer, Green Mountain Coffee Pumpkin Spice Latte marks the first time a seasonal beverage is available in a Vue® pack and is the first latte product from the brand.

"You always know fall is right around the corner when Green Mountain Coffee's Pumpkin Spice hit the shelves. It's our most popular seasonal flavor, and there's nothing better than taking that first sip to welcome in the new season," said Michelle Stacy, President, U.S. Commercial at GMCR. "With so much love around this flavor, we're excited to make Pumpkin Spice even more indulgent for fans by introducing new Pumpkin Spice Latte. Now, consumers can make the perfect seasonal latte at home."

Both the new Pumpkin Spice Latte and Pumpkin Spice seasonal coffee are made with Fair Trade Certified™ coffee and underscore the Green Mountain Coffee® brand's commitment to Fair Trade practices. By purchasing Green Mountain Coffee Pumpkin Spice Latte or Pumpkin Spice, coffee drinkers help coffee farmers receive a fair price for their beans, resulting in a great cup of coffee and a higher quality of life in coffee-farming communities.

Green Mountain Coffee® Pumpkin Spice Latte and Pumpkin Spice coffee are available for a limited time at select stores nationwide and online at www.GreenMountainCoffee.com and www.Keurig.com. Green Mountain Coffee Pumpkin Spice Latte Vue® packs are available in retail stores and online for MSRP $11.99/16-ct box of Vue® packs. Green Mountain Coffee® Pumpkin Spice ground coffee is available online and at grocery stores for MSRP $9.49/10 oz. bag. Green Mountain Coffee® Pumpkin Spice K-Cup® packs are available at grocery stores for MSRP $8.49/12-ct box of K-Cup® packs; at retail stores for MSRP $11.99/18-ct box of K-Cup® packs; online for MSRP $16.49/24-ct box of K-Cup® packs; and in club stores for MSRP $40.19/80-ct box of K-Cup® packs.

For more information on Green Mountain Coffee, connect with the brand on Facebook, Twitter or visit GreenMountainCoffee.com.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR-C

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Cone Communications
Ashley Aruda, 617-939-8427
AAruda@conecomm.com
or
Green Mountain Coffee Roasters, Inc.
Elizabeth Hagwood, 802-882-2972
Elizabeth.Hagwood@gmcr.com

KEYWORDS:   United States  North America  Vermont

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