Charles & Colvard Gains Distribution for Moissanite on Amazon

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Charles & Colvard Gains Distribution for Moissanite on Amazon

Represents the company's first sales partnership with Amazon and design collaboration with Charles Winston

MORRISVILLE, N.C.--(BUSINESS WIRE)-- Charles & Colvard, Ltd. (NAS: CTHR) , the exclusive global supplier of the moissanite gem, entered into a distribution agreement with Amazon.com, the world's largest e-commerce marketplace, to directly supply moissanite fine jewelry to the online retailer starting August 2013.


"Amazon's commitment to superior customer service coupled with its state-of-the-art jewelry shopping section offers an ideal platform to increase awareness of the value and luxury of moissanite jewelry," said Randy N. McCullough, CEO at Charles & Colvard. "Our more brilliant, ethical and cost-effective alternative to diamonds paired with Amazon's e-commerce expertise creates an exciting partnership. We're looking forward to continued growth and future success."

The partnership between Charles & Colvard and Amazon.com will increase national and international consumer access to moissanite, the most world's most brilliant gem™, through the Charles W. Moissanite Signature Collection designed by Charles Winston. "This partnership with the world's largest e-tailer," continued McCullough, "further expands our distribution network and exemplifies the consumer acceptance and excitement for our proprietary moissanite gemstone."

The Charles W. Moissanite Signature Collection on Amazon has launched with a showing of essential, classic fashion jewelry pieces all designed in 14 karat gold in collaboration with Charles Winston, continuing five generations of family tradition in fine jewelry design. The collection is available through Amazon's recently remodeled jewelry section. Additional design offerings including set in fine silver are planned for the fall of 2013 and Valentines' Day 2014.

More information about the entire Charles & Colvard moissanite line is available at http://www.charlesandcolvard.com/.

About Charles & Colvard:

Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the global sole source of moissanite, a unique, near-colorless created gemstone that is distinct from other gemstones and jewels based on its exceptional fire, brilliance, luster, durability, and rarity. Charles & Colvard Created Moissanite® and Forever Brilliant® are currently incorporated into fine jewelry sold through domestic and international retailers and other sales channels. Charles & Colvard, Ltd.'s common stock is listed on the NASDAQ Global Select Market under the symbol "CTHR." For more information, please visit www.charlesandcolvard.com.



Corporate Communications:
LANE
Ted Lane, 212-302-5948
ted@lanepr.com
or
Consumer PR:
Cindy Riccio Communications, Inc.
Cindy Riccio, 646-205-3573
cindy@cricciocomm.com
or
Investor Relations:
Taglich Brothers, Inc.
Christopher Schreiber, 212-661-6886
Managing Director
cs@taglichbrothers.com

KEYWORDS:   United States  North America  North Carolina

INDUSTRY KEYWORDS:

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