Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc.

Before you go, we thought you'd like these...
Before you go close icon

Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc.

Helps health insurer further advance their consumer engagement capabilities

LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Acxiom® (NAS: ACXM) , an enterprise data, analytics and software-as-a-service company signed a full-scale direct-to-consumer marketing program with Wellmark, Inc., doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association.


Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

"Wellmark is collaborating with Acxiom to take advantage of their deep expertise in massive data enrichment, which will help us perform more targeted, direct-to-consumer marketing for both current customers and prospects," said Jason Cooper, vice president of business analytics at Wellmark. "We look forward to providing effective, relevant and timely communications to help further engage in and improve the health of our members and the communities that we serve."

"More than 50 percent of Americans receive health insurance coverage through their employers so communicating directly with consumers is new for most insurance companies," said Rose Cahill, Acxiom's vice president of the healthcare industry. "In the new retail business environment, interpersonal communication with members will be essential and Acxiom has the solutions and expertise to help Wellmark succeed."

Wellmark is a mutual insurance company owned by its policyholders. Its subsidiaries provide health coverage to more than two million members in Iowa and South Dakota. Through the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans, Wellmark is part of a trusted national network that covers more than 100 million people, nearly one-third of all Americans.

About Wellmark

Wellmark, Inc. (www.wellmark.com ) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including:

Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.



Acxiom
Corporate Communications
Wyatt Jefferies, 501-252-8246
wyatt.jefferies@acxiom.com
GACXM

KEYWORDS:   United States  North America  Arkansas

INDUSTRY KEYWORDS:

The article Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc. originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners