Berry Plastics and Preserve® Form Marketing Partnership to Enhance Awareness of the Recyclability of
Berry Plastics and Preserve®Form Marketing Partnership to Enhance Awareness of the Recyclability of #5 Plastic
EVANSVILLE, Ind.--(BUSINESS WIRE)-- Berry Plastics Group, Inc. (NYS: BERY) , a leading global manufacturer and marketer of value-added plastic packaging, today announced the launch of a marketing partnership with Preserve®, a leading producer of sustainable consumer goods with a focus on creating closed loop products using recycled plastic. As highlighted in the companies' video, the partnership will focus on enhancing the awareness of the recyclability of #5 plastic and of Preserve's Gimme 5 program.
Number 5 plastic, or polypropylene by its technical name, is a commonly used material for items consumers use every day such as yogurt cups, butter tubs, and plastic cold drink cups.
Preserve Gimme 5 is a consumer-powered recycling program that provides expanded recycling options for #5 plastics. Through the company's Gimme 5 program, individuals have two ways to take part in #5 plastic recycling: place their #5 plastic in specified recycling bins at participating retail locations or mail directly to Preserve. In turn, Preserve collects the #5 plastic, sorts it, cleans it, tests it, recycles it, and turns it into new Preserve products.
"The avenues available for recycling polypropylene have steadily increased through recent years, with more than 62% of Americans now having access to at least one such alternative. Even though recycling venues have increased, at Berry Plastics we believe it is prudent to do our part to encourage recycling and to promote the available recycling avenues," said Jon Rich Chairman and CEO of Berry Plastics. "For this reason, we are extremely excited to partner with Preserve to increase the awareness of their Gimme 5 program and the opportunity it creates to help educate the public on a viable second life for our products."
Berry Plastics is one of the world's leading manufacturers and marketers of plastic packaging, plastic film products, specialty adhesives, and coated products. With over 13,000 customers and over 50,000 package skus, #5 plastic is the substrate most often used by the Company. Berry Plastics' crown logo is an easy identifier of a package made by the Company.
Berry Plastics joins other Preserve Gimme 5 partners Stonyfield, Brita, and Burt's Bees to support a closed loop recycling system in which recyclable packages and products are collected and remanufactured into new products like Preserve® toothbrushes and razors. Since 2008, Gimme 5 participants have dropped off more than 250 tons of recycled yogurt cups, butter and cottage cheese containers and other #5 plastic packages at the more than 245 Whole Foods Market stores and select independent cooperative markets across the United States.
"Preserve is excited and honored to have Berry Plastics join the Gimme 5 program. As one of the largest purchasers of polypropylene in the United States, their ground-breaking sponsorship will highlight Gimme 5's innovative efforts to recycle #5 plastics," states Eric Hudson, Founder and CEO of Preserve.
About Berry Plastics
Berry Plastics Group, Inc. is a leading provider of value-added plastic consumer packaging and engineered materials delivering high-quality customized solutions to our customers with annual net sales of $4.8 billion in fiscal 2012. With world headquarters in Evansville, Indiana, the Company's common stock is listed on the New York Stock Exchange under the ticker symbol BERY. For additional information, visit the Company's website at www.berryplastics.com.
Preserve is a leading sustainable consumer goods company and producer of stylish 100% recycled household products. Preserve turns yogurt cups into toothbrushes and take-out containers into tableware. Through innovations in recycled materials and sustainable design, Preserve has been creating more resourceful ways to make everyday products for the kitchen, table, and bathroom since 1996. The company is powered by the recycling efforts of individuals and companies via its Preserve Gimme 5 program. This program accepts #5 plastics such as yogurt cups and other common household containers— transforming them into new Preserve products. All of Preserve's recycling and manufacturing is done in the United States. Preserve pioneers partnerships with premier product design, manufacturing, and sales and marketing firms to bring together thought leaders to drive industry change. Preserve empowers people to make everyday choices that are better for the earth while offering real solutions without compromise. Preserve products can be found at retailers such as Whole Foods Market, and a variety of grocery and natural food stores. Preserve is a Certified B Corporation. Visit us online at www.preserveproducts.com.
Berry Plastics Group, Inc.
Eva Schmitz, 812-306-2424
Christina Ramirez, 781-893-2207
Berry Plastics Group, Inc.
Dustin Stilwell, 812-306-2964
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