Mondelez Takes a Page Out of the Starbucks Playbook

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Mondelez isn't too proud to back a rival.

The global food giant behind the Tassimo single-serve coffee platform announced on Monday that it was launching espresso capsules that are compatible with Nestle's Nespresso in key European markets. The move is somewhat similar to Starbucks expanding its deal with Green Mountain Coffee Roasters even after putting out its own single-serve coffee system last year. 

In this video, longtime Fool contributor Rick Munarriz looks at one thing that's very different this time around. 


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The article Mondelez Takes a Page Out of the Starbucks Playbook originally appeared on Fool.com.

Longtime Fool contributor Rick Munarriz owns shares in Green Mountain. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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