Google Is Hungry for Yelp
Yelp better watch its back.
One of the more interesting morsels coming out of Google's I/O conference is that it's redesigning Google Maps.
The search giant is making it easier to find nearby places to eat by encouraging user reviews so it can unveil other eateries in the area that the Google Maps user may enjoy.
Google has always had a thing for foodies. It reportedly made a play to acquire Yelp four years ago that was rebuffed. It then went on to buy out Zagat to build up its in-house restaurant reviews. The new feature takes a page out of the Netflix playbook by serving up better recommendations the more that a user contributes to the process. It's a strategy that worked brilliantly for Netflix in video. Will it work for Google in local search?
In this video, longtime Fool Rick Munarriz explains why Yelp investors need to keep a closer eye on Google and its rumbling stomach.
The titans of tech
It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks?" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.
The article Google Is Hungry for Yelp originally appeared on Fool.com.Longtime Fool contributor Rick Munarriz owns shares of Netflix. The Motley Fool recommends Google and Netflix. The Motley Fool owns shares of Google and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.