AT&T Launches New Aio Wireless Prepaid Brand
No. 2 domestic carrier AT&T has launched a new prepaid brand, Aio Wireless, that will target "value-conscious" consumers looking for wireless service without annual contracts, and will offer unlimited talk/text/data plans.
The service from the AT&T subsidiary will launch today in select stores in Houston, Orlando, and Tampa, with new markets expected to roll out over the next year.
Aio's service plans will range from $35 to $70 per month, which may vary by region. Aio will also offer a full lineup of devices similar to what's available in AT&T's portfolio, including Apple iPhones and popular Androids.
The focus on prepaid may be a response to T-Mobile's recent un-carrier initiatives. AT&T said it doesn't expect the launch of Aio to change its January guidance.
The article AT&T Launches New Aio Wireless Prepaid Brand originally appeared on Fool.com.Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.