PepsiCo Launches Breakfast Energy Drink
This morning, PepsiCo unveiled "Kickstart," a new breakfast energy drink from Mountain Dew.
"Whether it's catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, new Kickstart by Mountain Dew offers a refreshing and energizing take on your morning routine," the company said in a statement.
PepsiCo is no stranger to energy and soft drinks, and this newest beverage responds to recent health concerns with fewer calories, less sugar, and less caffeine than many other energy drinks currently on the market.
"Our consumers told us they are looking for an alternative to traditional morning beverages -- one that tastes great, includes real fruit juice, and has just the right amount of kick to help them start their days," said Mountain Dew Marketing VP Greg Lyons in a statement today. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."
The drink will be introduced nationally on Feb. 25.
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