Was athenahealth's Epocrates Buy a Good Move?

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Massachussetts-based athenahealth just stirred things up a bit in the physician software market. The company announced Monday that it planned to buy point-of-care software provider Epocrates for $293 million. That price reflects a 22% premium compared to the stock's Friday close. Was this a good move for athenahealth? Let's take a look.

Upward mobility?
One opportunity that athenahealth sees from the acquisition is in getting exposure to a much-larger customer base. Epocrates' network counts more than 1 million health care professionals as users, including around half of all physicians in the U.S. Currently, around 38,000 providers use athenahealth's systems. 

Another potential positive is that the clear trend in health care is toward mobile applications. Epocrates has been a longtime leader in the mobile health space, with clinical applications for smartphones and tablets. Jonathan Bush, CEO of athenahealth, stated that the company sees the opportunity "to redefine the mobile toolset for care givers."

Both of these factors were important in athenahealth's decision to buy the smaller company. Epocrates has a strong brand presence, with recognition among 90% of U.S. physicians. The acquisition could open doors for athenahealth that might otherwise have remained closed.

Also, while competitors such as Quality Systems have launched mobile applications, athenahealth hasn't done much in the growing area thus far. The acquisition will help the company establish a significant presence in point-of-care solutions. Its larger resources could also enable more effective competition against current Epocrates rivals, including WebMD's MedScape division.

Cloudy judgment?
While the merger makes sense in several ways, one significant question remains: Did athenahealth pay too much?

Consider that while Epocrates boasts large numbers of users, most of those use only the company's free drug reference product. The company hasn't shown impressive revenue or earnings growth. In fact, only one quarter in 2012 thus far has had positive earnings.

Despite this lackluster financial performance, athenahealth is paying more than 50 times forward earnings for Epocrates. Perhaps that price is easier to pay since athenahealth looks expensive itself, with a forward P/E of nearly 64. However, the key difference is that athenahealth has grown sales at a rapid pace while Epocrates has not.

Also, athenahealth showed $180 million in total cash on its balance sheet as of the end of last quarter. The Epocrates purchase will wipe much of this out, although the exact amount depends on how much will be borrowed to finance the transaction. This leaves athenahealth in a worse position in the event that other acquisition opportunities emerge.

On the fence
The market appears to have liked the acquisition. Shares for athenahealth were up 2% at yesterday's close. I'm sitting on the fence on this one, though. The combination brings some interesting opportunities. What I don't know, however, is whether those opportunities will make enough money to offset the cost. Maybe they will, but I won't be surprised if they don't.

What's inside Supernova?
Motley Fool co-founder David Gardner spotted athenahealth as a big mover before the stock's tremendous gains of 2012. In fact, David's picks have frequently trounced the market. How? Because he's always on the lookout for revolutionary stocks and recommends them before Wall Street catches on to their disruptive potential. If you're interested in how David discovers his winners, click here to get instant access to a personal tour behind David's Supernova service.

The article Was athenahealth's Epocrates Buy a Good Move? originally appeared on Fool.com.

Fool contributor Keith Speights has no position in any stocks mentioned. The Motley Fool recommends athenahealth and Quality Systems. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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