It's Holiday Redux as DIRECTV Helms the Largest Bicycle Build on the West Coast for the Boys and Gir

Before you go, we thought you'd like these...
Before you go close icon

It's Holiday Redux as DIRECTV Helms the Largest Bicycle Build on the West Coast for the Boys and Girls Clubs of America

More than 750 DIRECTV Employees to Build and Decorate 140 'Tricked Out' Bikes for East Los Angeles/Burbank Chapters

--(BUSINESS WIRE)-- DIRECTV (NAS: DTV) :

WHAT:

 

DIRECTV is extending the holiday season with the largest bike build the West Coast has ever seen. More than 750 DIRECTV employees will gather together on Tuesday to build more than 140 bikes from scratch and then decorate them with stand-out accessories including flashy "bling" kits, colorful monkey lights, cool handlebar grips, attention-getting license plates and more. The bikes will be presented to the children during a surprise presentation at the build site located at the Hyatt Regency Century Plaza in Century City.

 

WHO:

750 DIRECTV Los Angeles Employees
140 Children from Boys and Girls Club (East Los Angeles/Burbank Chapters)
 

WHEN/WHERE:

Tuesday, Jan. 8

3:50-6:20 p.m. PT.

Hyatt Regency Century Plaza
2025 Ave. of the Stars
Los Angeles, CA 90067
Build site: Foyer/Grand Ballroom
 

HOW:

Press are invited to attend the build and decoration sessions, followed by the presentation of the bikes to the children. Please arrive by 3:50 p.m. for maximum photo/interview opportunities.
 
Photo/Electronic opportunities to include:

● 750 DIRECTV employees building 140 bikes from scratch and using thousands of different accessories to decorate them

● Presentation of the bikes by Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV; surprise reaction from 140 children

● Children playing with their new, highly accessorized bikes

● Interviews with the children, DIRECTV employees and executives




DIRECTV
MEDIA CONTACT ONLY:
Jade Ekstedt
310-964-3429
310-480-9416 (on-site)
JLEkstedt@directv.com
or
Meghan McLarty
310-964-5528
310-384-7098 (on-site)
Mmclarty@directv.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

The article It's Holiday Redux as DIRECTV Helms the Largest Bicycle Build on the West Coast for the Boys and Girls Clubs of America originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners