Surface Tablet Coming to More Retailers

SurfaceMicrosoft Corp. (NASDAQ: MSFT) has decided to let a number of retailers, including Staples Inc. (NASDAQ: SPLS), offer its Surface tablet, perhaps to offset sales that never reached any real volume. Microsoft had adopted a strategy to make the product available on its website and in its stores - but nowhere else. While the new distribution decision may be based on the need to increase sales, Microsoft also may have observed that almost all other PC firms, including Apple Inc. (NASDAQ: AAPL), have bettered volume by wide product distribution.

AllThingsD reports:

So far, Surface accounts for just a tiny fraction of overall Web traffic, though that isn't that surprising considering its limited distribution. The tablet is also limited to running apps designed for Windows 8; a follow-on product, the Surface Pro, will be heavier and costlier, but will be able to run existing Windows apps thanks to its Intel processor

Douglas A. McIntyre


Filed under: 24/7 Wall St. Wire, Consumer Electronics, Retail, Technology Companies Tagged: AAPL, MSFT, SPLS
Read Full Story

Markets

DJIA 21,444.99 50.23 0.23%
NASDAQ 6,253.34 -11.91 -0.19%
S&P 500 2,442.95 4.65 0.19%
NIKKEI 225 20,153.35 20.68 0.10%
HANG SENG 25,871.89 201.84 0.79%
DAX 12,770.83 37.42 0.29%
USD (per EUR) 1.12 0.00 -0.09%
USD (per CHF) 0.97 0.00 0.19%
JPY (per USD) 111.55 0.32 0.29%
GBP (per USD) 1.27 0.00 -0.13%

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.