Apple Reportedly Paid $21 Million to Use Swiss Federal Railways Clockface

Before you go, we thought you'd like these...
Before you go close icon

A Swiss newspaper has reported that Apple (NAS: AAPL) paid $21 million for the right to use the iconic Swiss Federal Railways (SBB) clockface in its iOS 6 mobile operating system.

Apple and SBB announced a licensing agreement in October, but agreed to keep details confidential. Several news outlets are today reporting on a Tages-Anzeiger report.

SBB takes pride in its iconic clock, designed by Swiss engineer Hans Hilfiker in 1944, and still used in SBB stations. The railroad doesn't see Apple's use of its design without permission as necessarily a bad thing.

"We're rather proud that a brand as important as Apple is using our design," an SBB spokeswoman told news agency AFP in September.


The article Apple Reportedly Paid $21 Million to Use Swiss Federal Railways Clockface originally appeared on

Dan Radovsky has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners