Halo 4: King of the Hill conquers 7-Eleven with Mountain Dew and Doritos
If that isn't enough cross-promotional branding for you, I don't know what is. With the upcoming launch of Halo 4 on Xbox 360, mobile gamers everywhere are being given the chance to up their game before it even launches with Halo 4: King of the Hill on iOS. The geolocation app is much more comparable to other location services like Foursquare, rather than an actual video game, but it comes with plenty of bonuses that can be earned for your Halo 4 console experiences which can all be earned for free.
There's a major catch to this app, though, as it requires users to live near 7-Eleven convenience stores. When a player is in close proximity to a 7-Eleven (or even standing inside the store itself), they'll be given the chance to attack the "hill," and become the king by expending ammo. Ammo can be recharged by scanning bottles of Mountain Dew or bags of Doritos, so players can simply walk around their stores for a few minutes scanning the appropriate items, rather than actually purchasing them.
Rewards come in the form of Double XP matches in Halo 4, a premium theme for the Xbox 360 dashboard, emblems for the console game's multiplayer feature and even avatar props to show off to your friends. It's unfortunate that the rewards are so limited to players that can actually get to a 7-Eleven, as a more widespread chain would have been much more appropriate if everyone was supposed to have a fair chance (say, something like Walmart or Walgreens). As it stands though, this is one incredibly interesting experience that will likely open the door for similar events that cross the bridge between console and mobile gamers in the future.
Click here to download Halo 4: King of the Hill on iTunes >
Have you tried Halo 4: King of the Hill, or do you not live near a 7-Eleven to take advantage of this promotion? Sound off in the comments!