Cheesecake Factory Lawsuit Strikes Blow for Cheapskates
Alan DeCew chose door No. 2. While visiting a Cheesecake Factory (CAKE) in Chestnut Hill, Mass., he took a chance and ordered one of the restaurant's specialty margaritas, in spite of the fact that the server hadn't told him the exact price of his cocktail. But later that evening, he was shocked to discover that his tasty tipple rang up at an exorbitant $11.
Faced with this sort of margarita misery, most patrons would grumble to themselves, vow never to buy another fishbowl-sized Cheesecake Factory cocktail, and swallow their irritation. But DeCew, a staff member at MIT's Lincoln Laboratory, decided to take the war to the Cheesecake Factory. Enlisting the help of his friend, attorney Ross Mitchell, he used the Massachusetts Consumer Protection Act -- which outlaws "unfair or deceptive conduct in the marketplace" -- to demand that the chain post its drink prices.
Of course, if he really wants to protect consumers, Mitchell might want to take on the Cheesecake Factory's insanely fat-laden menu.
Bruce Watson is a senior features writer for DailyFinance. You can reach him by e-mail at firstname.lastname@example.org, or follow him on Twitter at@bruce1971.