First Elvis, now John Belushi to be revived in a Facebook game, too?
We couldn't make this stuff up if we tried, folks. And--get this--John Belushi will be featured in the same social game as Elvis, old cars and apparently soap opera stars (or something like that). Entertainment Games announced that, thanks to the license agreement it scored with CMG Worldwide, John Belushi will star in its first, mysterious "retro-based social game."
When it finally unleashes what sounds like a social game nostalgia bomb, it will be available on Facebook, Google+, mobile phones and simply in the browser. According to a release, we're quite close to the release of the still unnamed social game, which is said to focus heavily on story and will be built on the Heyday platform, which Entertainment Games acquired earlier this year.
"Everyone remembers the comic genius of John Belushi," Entertainment Games president Gene Mauro said in a release. "He brought laughter to the world, and it's truly exciting to cast him in new roles and feature him on virtual goods in our new social game. We're honored to be associated with CMG Worldwide and John Belushi and look forward to announcing more of our game's celebrity cast members as we approach our product launch."
The Langhorne, Penn.-based company is certainly taking the branded games strategy to a whole new level. Rather than focusing on a particular brand (or even a single celebrity, for that matter), Entertainment Games looks to harness the pull of a slew of old-time celebrities. That said, at least we know the audience that the company is going for with this release. I'm looking at you, baby boomers.
What do you expect from this game given the retro star treatment it seems to have reeled in? Do you think nostalgia is enough to get you to play a new social game? Sound off in the comments. Add Comment.