Smurf Week Guide to NYC Debuts

Before you go, we thought you'd like these...
Before you go close icon
For Smurf Week in New York, the current celebration of all things blue, New York City's tourism marketing group has released a map for tourists wishing to take Belgian cartoon character themed tours.

With great map comes great marketability: To promote the new Smurfs film, attractions as diverse as Central Park and the Skyscraper Museum are running special programs for fans of the characters.

It would be easy to think of a marketing ploy pegged to the release of a movie that will inevitably make a great deal of money as necessarily cynical, but this just isn't true.

New York has embraced the newly released Smurfs movie because it paints such a gritty, true to life picture of life on the streets in the five boroughs (sample line: "He couldn't make the payment with the vig, so I has to tell him 'Grandpa, I'm going to break your smurfing legs.'")

Actually, not so much. The movie is about Doogie Howser and that adorable, doe-eyed woman from Glee learning to love tiny mushroom-dwellers.

Still, as easy as it is to make fun of the movie, or the fact that during the premiere the people in Smurf suits were literally stumbling around because it was so hot- and it is easy - a lot of the events on the city map look pretty fun.

A Smurf-themed treasure hunt in the Botanical Gardens? Sounds great.

At least Mayor Bloomberg didn't decide to literally paint the city blue. Apparently the recession was worse in Spain.

The Smurfs Movie Premiere in NYC

Read Full Story

Sign up for Travel Report by AOL to
 get top travel deals and inspiration delivered to your inbox daily.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners

Don't Get Too Close To a Newborn Giraffe Unless You Want to Get Kicked in the Nuts Don't Get Too Close To a Newborn Giraffe Unless You Want to Get Kicked in the Nuts
Man Suspects His Wife Is Cheating On Him - Then His Daughter Reveals What's Really Going Man Suspects His Wife Is Cheating On Him - Then His Daughter Reveals What's Really Going
Rescuer Sees Bumps All Over This Dog's Skin - Then X-Rays Reveal The Tragic Story Rescuer Sees Bumps All Over This Dog's Skin - Then X-Rays Reveal The Tragic Story