No More Booking Enterprise Car Rentals on Orbitz
Enterprise Holdings announced yesterday the rental car company plans to pull its fleet off popular online travel agency Orbitz and sister site CheapRentals.com beginning April 1.
The decision comes after Orbitz dismissed Enterprise's National and Alamo car rental services, which had a relationship with Orbitz since 2001. Enterprise acquired both car rental brands in 2007.
Enterprise had been in negotiations to add its flagship brand to Orbitz when the company was informed National and Alamo would be removed, and only Enterprise would be accepted at "unacceptably high commission rates," according to Pam Nicholson, president and chief operating officer of Enterprise Holdings.
"Their position greatly limits consumer choice and makes renting a car less affordable. It is also punitive towards rental car brands that have contributed to Orbitz's success for many years," Nicholson says in a statement.
Across all three brands, Enterprise Holdings owns and operates the world's largest fleet of passenger vehicles, with nearly one million vehicles available for rent.
"We realize our role as the industry leader comes with a responsibility to keep our product affordable and to aggressively advocate for the rights of consumers," says Nicholson.
Car rentals can still be booked through Travelocity and Kayak, as well as directly on the brands' individual websites.
Chicago-based Orbitz says that after the previous contract expired, the two companies were unable to agree on terms to promote the Enterprise brands on Orbitz.com and CheapTickets.com. Orbitz will continue to offer car rental options that include Hertz, Avis, Budget, Dollar, Thrifty and Advantage.
This is not the first rate squabble over fees between Orbitz with the industry. Earlier this year, American Airlines pulled its flight listings from Orbitz when the two companies could not agree on a new contract. Expedia, who uses the same connection as Orbitz, also dropped American Airlines in January.
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