Zynga raises $2.2 million for Japan relief effort (with a li'l help from Ashton and Britney)
Twitter and social gaming yet again prove their worth (so, you can stop defending them now) as Zynga told the Hollywood Reporter that it has $2.2 million for the Japan earthquake relief effort. Within just over 24 hours of the disaster, the company launched a donation campaign with Save the Children that spanned several of its games including FarmVille, FroniterVille and more. With that alone the company raised over $1 million in matched donations through purchased in-game items, but it wasn't until Zynga enlisted the massive Twitter followings of stars like Ashton Kutcher and Britney Spears that donations soared. Many of the in-game promotions have ended, but if you've yet to donate the link tweeted by Nicki Minaj and other miscellaneous superstars still seems to be in working condition. So, what are you waiting for?
[Image Credit: CityVille Games]
Have you donated to the Japan relief effort yet through Zynga? What do you think of Zynga's approach to helping Japan? Sound off in the comments. Add Comment.