Samsung Goes Thin to Launch a Laptop War With Apple
Samsung's goal is to increase its global laptop market share to around 7% this year by selling an 18 million units, compared to the approximate 5% market share the company held last year, the Bloomberg article noted. Samsung plans to expand sales of the 9 Series machines to the U.S. and other nations in March.
The laptop will sell for 2.49 million won, or $2,210, a much higher base price than the latest version of Apple's (AAPL) comparably sized 13-inch MacBook Air, which came on the market in October at a starting price of $1,299.
The 9 Series is part of Samsung's longer-term strategy to goose its revenues by focusing on higher-end products, and the in-your-face battle between Samsung and Apple extends beyond laptops. Samsung's Galaxy smartphone and recently released Android-based Galaxy Tab are other areas where the rivals are going head-to-head.
Samsung sold 10 million Galaxy S smartphones in the seven-month period after their release last June. That's a respectable performance, in light of the iPhone 4 release around the same time. The iPhone 4, however, shipped 3 million units within just three weeks.
The Galaxy Tab launched roughly five months after Apple's highly touted iPad hit the stores last April, and Apple is expected to unveil a refresh of its iPad on March 2. But Samsung has managed to respond fairly rapidly to product rollouts from its erstwhile rival. Maybe a Galaxy Tab redesign is coming, too.