LOLapps reveals secrets to Ravenwood Fair success
In just the two short months that LOLapps' Ravenwood Fair has been in town it's garnered 4.7 million monthly players, according to AppData's findings. And for a company to round up and maintain this many users in the midst of a Facebook privacy crisis that crippled the game for days is certainly impressive. So, how did they do it? LOLapps recently released a cutesy yet informative set of graphs and pie charts breaking down not only exactly how they approach players like you and I, but how they keep us coming back for more carnie craziness.
While we won't bore you with too many specifics, there are some interesting facts here. For example, LOLapps relies heavily on cross promotion (60 percent)--much like the recent CityVille sign that's plopped itself in your farms--and far less on ads (eight percent) and 32 percent viral promotion (i.e. lots of News Feed messages making their way into your Feed and more) in its first phase. But then something changes in their strategy, which is when you'll see plenty more advertisements on your Facebook pages as they jump to 30 percent while cross promos and viral marketing level out.
Find the full chart and even more interesting (and hilarious) statistics behind the break.
What's most interesting is LOLapps' gender breakdown. According to the company, 60 percent of Facebook gamers are women, beating out men in every age bracket by huge margins. So, thank you, ladies, for keeping the genre alive. But don't think that the recent privacy incident didn't effect Ravenwood Fair at least a little bit. You'll see a significant drop in the game's player base right around the end of October into the beginning of November, but luckily it bounced right back and it appears even more gamers are enjoying building their own spooky carnivals today.
It's rare that a social game developer is this open about its numbers and reach, so gobble this info up while you still can. Not to mention that a lot of this information could be indicative of how other social game developers handle bringing in new users and keeping them there.
Now, 4.4 million players sure is a lot, but what does mean for the citizens Ravenwood Fair specifically? It means 15 million hot dogs eaten, 10 million spooked guests, 6.5 million trees chopped and, as LOLapps puts it so quaintly, "5 million NPCs who took a crap in the thunderbox." And with no signs of Ravenwood Fair stopping, it might be time to build some more outhou--er, we mean thunderboxes.
What do you think of LOLapps suddenly revealing many of their secrets? Is it time that more social game developers do the same? Sound off in the comments. Add comment.