Apollo in Talks to Purchase Regis Corp.
The discussions are not yet in their final stages and it is not certain the two parties will reach a deal, The New York Post said without naming its sources.
In August, Regis said it was seeking a buyer. It shares surged more than 30% following the announcement. The price later fell more than 10%.
Clayton, Dubilier & Rice, another potential suitor, may be losing interest in the deal. The company owns Sally Beauty and was previously a favorite to snap up Regis.
Regis finance director and head of investor relations Alex Forliti is leaving the company to join Polaris, a maker of snowmobiles and motorcycles.