Digital Reading Finds a New Home at Walmart
As of Oct. 24, Barnes & Noble's (BKS) Nook e-reader -- both the 3G and WiFi models -- will be stocked in 2,500 Walmart stores. The largest book retailer touts in a release that the device "will be prominently featured as the premier e-book reader in the consumer electronics area," part of a branded e-reading section where shoppers will be able to see and handle an array of devices on display.
With so many e-reading devices available or soon to be available at Walmart, only one outcome seems possible: a price war just in time for the holiday season. E-reader prices already dropped considerably last June, when B&N slashed the Nook 3G to $199 and its WiFi model to $149, followed in turn by Amazon (AMZN) dropping the price on its two Kindle models to $189 and $139, respectively. (The Kindle, it should be noted, is the most prominent e-reader Walmart isn't stocking -- at least not yet.)
With Thanksgiving just a month away and Christmas well in sight, the timing is perfect for further e-reader price reductions -- which is equally in keeping with Walmart's ethos of "always low prices."